Field notes

Local lead generation, without the guesswork

What actually works when you prospect local businesses from Google Maps — including the parts that do not work, and the limits nobody advertises.

Lead sourcing
9 min read

How to find local businesses with no website (and why they convert)

The highest-intent list in local sales, how to build one in about ten minutes, and the four traps that make most "no website" lists useless.

Legal & risk
11 min read

Is scraping Google Maps legal? An honest answer

Terms of service versus law, what hiQ v LinkedIn actually decided, where GDPR and the CAN-SPAM Act bite, and what realistically happens if Google notices you.

Technical
7 min read

Why Google Maps only ever shows you ~120 results

Every scraper hits the same ceiling because it is in Maps itself, not in the tool. Here is why it exists, and the grid method for covering a whole city despite it.

Sales process
8 min read

How to qualify a local lead before you waste a call on it

Rating, review count, review velocity and claimed status each tell you something specific. A scoring model you can run in a spreadsheet column.

Build the list these guides describe.

Twenty-five listings free, no card. Filter by no website, review count, rating and unclaimed status while the data is collected.